Field Notes
How music video airplay actually works in 2026 — the structured, technical, relationship-driven process behind real TV placement. Read along with John and the Rive team as we share the playbook we've used since 1994.
All Posts
Eight reads on getting music videos onto real screens — broadcast, OTT, retail and DJ pools, and the paperwork that makes sure you get paid.
You've poured your heart and soul into your new music video. Now, it's time to get it seen! No more waiting around wishing and hoping for views to magically appear. We're here to share proven strategies that will blast your music video into the spotlight.
One of the biggest and most time-consuming roles for an independent artist is Music Video Distribution and Promotion. Creating a great music video is only half the battle…getting it seen is what counts.
There is widespread confusion in 2026 about what “music video distribution” is and what it means. Many artists are being misled into thinking that uploading their music video through a DSP (Digital Service Provider) equals proper music video distribution. This is entirely incorrect.
Learn proven strategies independent artists, bands, and labels use to compete with the major labels in music video distribution. Discover how professional music video services level the playing field.
If you're an independent artist or band and pouring your heart into tracks and music videos, you already know the grind doesn't stop at the studio. Once the beat drops and the visuals are edited, the real work begins: making sure you actually own your music, get proper credit everywhere, and collect every single royalty.
In 2026, securing airplay on major music video networks remains one of the most impactful ways for independent artists, bands, and labels to gain unmatched credibility, national exposure, worldwide awareness, and long-term career momentum.
In an era dominated by TikTok, YouTube, and streaming playlists, many independent artists, bands, and record labels overlook one of the most consistent and powerful promotional opportunities available: curated music video Pools.
Getting a music video airplay on broadcast television is one of the most misunderstood parts of the music industry. Many artists assume that uploading a video online or gaining social media traction is enough to secure TV airplay. Television placement is a structured, technical, and relationship-driven process.
Want updates
Send us a link to your music video and we'll send back a custom promotion proposal plus our full list of 500+ broadcast, OTT, retail, and DJ outlets. Future field notes land here as we publish them.
