Music Video Distribution and Promotion
Get Your Music Video Seen
Founded in 1994, Rive Video is America's original and most experienced independent music video distribution and promotion company. For over three decades, we have helped tens of thousands of record labels, independent artists, bands, and video directors get their music videos seen by real audiences across the country. Real airplay. Real audiences.
What We Do
Music Video Distribution, Promotion & Placement Services for Artists & Labels
We distribute and get music videos on:
National and Regional TV networks
- VEVO
- MTV (USA)
- BET
- REVOLT TV
- TEMPO Networks
- CMT (Country Music Television)
- TCN (The Country Network)
- Ditty TV
- Music Choice
- Stingray Music
- VH1
- Trace
- GOD TV
- Spirit TV
OTT platforms
- Roku TV
- Apple TV
- Amazon Fire
- Google TV
- Chromecast
- Pluto TV
Retail Music Pools
- Programmers curating for over 7,400 retail brands
- Restaurants and food courts
- Shopping malls and retail outlets
- College campuses and other commercial spaces
DJ and VJ Music Pools
- Hotel chains and casinos
- Cruise lines
- Nightclubs and bars
- Health clubs, gyms and spas
- Bowling alleys and entertainment venues
YouTube
- Reaction channels
- Music reviewers
- Music shows
- Curated channels
Video On Demand platforms
- V.O.D. outlets
Music media and discovery
- Blogs and journalists
- Magazines and fanzines
- Podcasts and playlists
- Other curated channels
Plus music video promotion and PR, advocacy and pitching to drive real views and exposure, reach new fans and grow your fanbase, and get music videos seen and heard.
What You Get
We deliver to you.
- Organically increase your YouTube channel views.
- Help to get your initial 1,000-plus YouTube channel subscribers.
- Distribute your music video to hundreds of video platforms and broadcast networks, like MTV, CMT, MTM, REVOLT, XITE and BET Jams.
- Distribute your music video to Retail, DJ and VJ music video pools to BE SEEN in gyms, malls, retail stores, restaurants, clubs, casinos, entertainment venues and much more.
- Get featured in music blogs.
- Stream your music video on new OTT music streaming apps.
- Get placement on music playlists.
- Get interviewed by podcasters and reviewers.
- Social media engagement.
- Music video PR and publicity.
Real screens. Three decades of broadcast airplay.
Be SEEN On
By the Numbers
Rive Video: Three decades.
Rive Video has been getting music videos onto real screens since 1994. Not a DSP. Not a tech platform. Not a generic PR agency. A relationship-and-craft shop with a 30+ year track record.
What We Do
Four ways your music video gets seen.
Music Video Distribution
Broadcast-ready mastering, closed captioning, and digital delivery to over 500 outlets — national TV, OTT, retail pools, and DJ/VJ networks.
Music Video Promotion
4-week and 8-week campaigns with weekly pitching to programmers, bi-monthly tracking reports, and direct relationships with the people who choose what airs.
Music Video Submissions
Single-network submissions when a full campaign isn't the right fit. Broadcast formatting, captioning, and delivery to the Viacom acquisitions meeting — $199 MTV/BET; call for pricing on other packages.
Music Video Publicity
Press release blasts to industry contacts, e-blasts to bloggers and curators, professional artist one-sheets, and social-media marketing to engage your channels.
The Distribution Network
Real screens. Real audiences. Real airplay.
Most artists upload to YouTube and hope. Rive Video distributes to the places people are actually watching. Below is the network — broadcast television, streaming TV, retail venues, and DJ/VJ pools.
National & Regional Broadcast
We pitch directly to the programmers at the channels music fans tune in for. Programmers at MTV and BET recommend Rive personally — relationships built over three decades.
- MTV
- MTV Jams
- BET
- BET Jams
- BET Soul
- REVOLT TV
- CMT
- Music Choice
- Stingray Music
- Trace TV
- Tempo Networks
- Ditty TV
OTT & Connected TV
Streaming TV has more than doubled in recent years and continues to grow. We get your music video onto the platforms cord-cutters actually use.
- Roku
- Apple TV
- Amazon Fire TV
- Google TV
- Chromecast
- Pluto TV
- Ditty TV
Retail & DJ/VJ Pools
Over 7,400 brands and locations — gyms, malls, restaurants, hotels, casinos, bowling alleys, cruise ships, arenas. Curated DJ and VJ pools push your music video into the venues where people are already watching.
- X-Tenda Mix
- ClubCom
- RX Music
- Promo Only
- Mood Media
- TouchTunes
- Rockbot
- In-Store Sports Network
- Media Place
- BPM Music
Music Media & Discovery
Editors, journalists, magazines, fanzines, bloggers, playlist curators, review sites, reaction channels. Hundreds of regional markets and influential blogs.
- Music blogs
- YouTube playlists
- Playlist curators
- Podcasters & reviewers
- Reaction channels
Major Label Digital Delivery
The labels we work with.
Rive Video has acted as the digital delivery service provider for some of the most influential labels in music. Quote-driven, relationship-led, broadcast-grade.
- Glassnote
- Kobalt
- OWSLA
- Armada
- Beggars Group
- Empire
- Atlantic
- Interscope
- OWSLA
- Armada Music
- Spinnin' Records
- Kobalt
- Glassnote
- Beggars Group
- Ultra
- Island
- Epic
- Napalm
- Relapse Records
- Megaforce
- Radikal Records
- Tooth & Nail
- RED Distribution
- The Orchard
- ADA
The free list of 500+ music video platforms.
Send us a link to your music video. We'll review it and send back a custom promotion proposal — plus our full list of 500+ broadcast, OTT, retail, and DJ outlets where we get videos placed.
Get Started
How submission works.
- CH 01
Gather media
QuickTime HD master (1080p, stereo audio, 24p or 29.97 fps). Clean WAV + MP3. Press-approved artist photos. Typed lyrics. Bio + noteworthy hype.
- CH 02
Fill out the submission form
We collect the metadata, credits, and contact info. One pass — no back-and-forth.
- CH 03
Upload masters
Secure upload via our Hightail link. Closed captioning, broadcast formatting, and digital delivery handled by us.
- CH 04
Process payment
Secure online payments accepted through PNC, Stripe, Zelle, credit card, debit card, company check or PayPal.
We Answer The Phone
Three decades of relationships.
Rive Video is a hands-on American company with real people you can talk to and consult with to get the most airplay. We answer the phone. Give us a call — let's discuss your next new music video release or legacy music video distribution.
Ready to be SEEN
Let's get your music video seen.
Text or call with a link to your music video. We'll review it and send back a custom promotion proposal — and our free list of 500+ platforms.