Fat Joe, Remy Ma, French Montana

Fat Joe is one of the world’s most influential Rap artists. He has sold over 2.5 million albums, while masterminding chart topping hits and discovering hot new artists. The Bronx, NY native continues to break music industry barriers as a multi platinum selling Latino artist. Fat Joe’s fame resonates throughout the USA and even more overseas where love for his music and Hip-hop itself is growing tremendously. The recent J.O.S.E 2 listening session at Platinum Sound Recording Studios in NYC drew press and fans from the United Kingdom and Russia.

Fat Joe has solidified his preeminent position as one of the few Latino rappers to infiltrate a predominately African-American rap scene and become a major staple in the music industry. He thrives as a multifaceted entertainer not only in music, but television and film. In addition to two Grammy nominations, Joe enjoyed major campaign endorsements by Boost Mobile, Bacardi, Latino Film Festival, New Era, Jordan Brands and Marc Ecko. Fat Joe is also broadening his film portfolio most recently appearing in Scary Movie 3 and as the voice of Seymour in Happy Feet.

Fat Joe the entertainer doubles as Joseph the husband and father, family bonds have influenced him to be active in efforts to better youth, society, and his fan base. Since 2004 he has been a strong advocate for Voto Latino a program co-founded by Rosario Dawson to encourage Latinos to exercise their right to vote. Voto Latino was one of the many viral approaches that attributed to President Barak Obama’s victory.

Fat Joe, Remy Ma, & French Montana hit the desert sands in their flashy new video for “Cookin” featuring RySoValid.

Earlier this month, Bronx rappers Fat Joe & Remy Ma followed up their Summer smash hit “All The Way Up” with “Cookin,” the second single off the duo’s forthcoming joint album Plata O Plomo. Looking to duplicate their success & take the record to the next level, the duo decide to come through this evening & share the official video for the French Montana & RySoValid (Joe’s real life son)-assisted single via Tidal.

Directed by Eif Rivera, the luxurious & flashy new video finds the NYC rappers cruising the desert sand in Jeeps, dirt bikes & even camels for that matter, before breaking out the Lambo’s & hitting the Dubai streets at high speeds. It appears to be just another day in the life for Fat Joe & company, but an expensive one at that. Check it out above.