The Easy way to distribute, promote, and monetize your music video!

Welcome to Rive Video Promotion and Production, your ONE STOP source for Music Video Promotion and Production.

If you are a Record Label, Artist or Band that has made a Music Video, we are your servicing and promotion solution, getting your video seen on hundreds of music outlets such as: MTV, BET, REVOLT, ZUUS, MUSIC CHOICE, GAC, CMT, FUSE TV and LOGO, in addition to exposure on high traffic Internet sites such as VEVO, YouTube, HuffPo, and a host of other internet streaming outlets. Rive Video Promotion will handle the entire digital delivery process for you, including formatting your master, closed captioning your video, and digitally delivering your video via DMDS and our cloud links. Once in every programmers hands, our 8 week promotion begins, getting the most airplay possible for your music video.

Rive Video Promotion can get your music video aired on as many as 300-plus National and Regional video programs, Internet streaming sites such as Vevo and Noisey, Video Pools, and Video-On-Demand digital cable programs. Once on the air, Rive Video Promotion provide you with weekly tracking reports updating you with the airplay your video is receiving, including demographics and air dates.

Servicing and Mailing

Rive Video Promotion selects a specific list of video outlets that will be serviced with your music video. The clip is mailed to these programs directly from our offices to coordinate with air dates set by us and the management/label. All Production quality masters will be sent to every programmer along with a One sheet, BIO, CD, and any other merchandise provided by the label.

Regional Video Programs:

Programs that reach one or more cities, including additional clubs, pools and Internet s. These select shows are solid programs that in many cases have worked with Rive Video for years. Many of which contribute to video airplay charts.

New Media Outlets:

Yahoo,,, AOL music, Blank TV, UGO,, Google video,, Mania TV,, Daily,, Cnet Download, Music Plus,, Roxwel and are a few of the outlets Rive Video works with. In most cases, Rive will encode the video at our location and upload the video directly onto the . This process can cut your lead time by weeks.

Pools (Closed Circuit Retail Systems):

A Video Pool is a subscriber-based music video service. Pools distribute a monthly varying format compilation reel to music industry professionals, business owners and retail operations in need of video programming.

Closed Circuit means, as the name implies, a system in which the circuit is closed and all the elements are directly connected. This is unlike broadcast television where any receiver that is correctly tuned can pick up the signal from the airwaves. Closed Circuit outlets tend to target specific businesses including both retail and restaurant type establishments.

Video Pools and Closed Circuit providers distribute their reels to thousands of locations including:

– Music retail outlets including Transworld, Virgin Mega Stores, Best Buy, Tower, FYE, etc.

– Retail outlets including: Boot Factory, Boot Country, Rent-A-Center, RentWay, Sears, Nordstrom, Footlocker, Athlete’s Foot, Macy’s, Payless Shoes, Steve madden, Harley Davidson, Champs and JC Penney.

– Bowling alleys / Theme parks / Cruise lines (Royal Carribean)/ Health clubs (including Gold’s Gym and / Airline entertainment reels.

– Clubs including: Irving Plaza (NYC), 9:30 Club (Washinton DC), Fat Black Pussycat (NYC), and The Joshua Tree (NYC)
International Video Programs:

Much Music Canada – The second biggest players in the nation behind MTV. Rive Video Promotions has great relationships with programmers at Much Music Canada and can personally walk in your video into a programming meeting.

MTV Latino – Reaches Miami and ever country in South and Central America (except Brazil, Mexico, and the Caribbean. 22+ countries in total. The total reach exceeds 15 million homes.

Dish Networks (Direct TV/Fuel) – Reaches 17 + million homes in the US and Canada.

International MTV stations – Rive Video has relationships with MTV stations around the world, including but NOT limited to the UK, Italy, Canada, and Japan.
ON Demand Services:

On Demand services allow digital cable subscribers to watch music videos and concert footage, in full digital quality, any time they want. They also have the ability to pause, rewind, and fast forward the video similar to the way a VCR works. This is a free service and is available on Comcast, Time Warner, Cox, Cablevision, and Adelphia digital cable systems. Currently there are four major On Demand Services for music videos. They include:

International Music Feed (IMF) – IMF, The International Music Feed, went live on January 20th 2005, and was founded on the thought that great music comes from all over the world. Until now it was impossible to see and hear all the artists IMF represent everyday. Music is truly universal, and IMF is committed to creating a Pangea, or single continent, with the videos and other music programs they offer. Every day you can see all the best new music from the U.S., plus the biggest hits from every other country in the world. IMF is available on dish Network channel 157.

Havoc TV – Havoc launched in 2004 and in one year has made its services available to 20+ million homes. It can be seen on Comcast, Adelphia, and Time Warner systems. In addition to providing video airplay, Havoc TV also features bands on the web where viewers could purchase the record.

Music Choice – Music Choice recently expanded its video services into the On Demand world in winter of 2004. Currently the service is available on Comcast cable to 7+ million homes. They also recently launched their exclusive content on Sprint’s new PCS Vision Multimedia Services. The Sprint service features popular, commercial-free audio music channels, including R&B and Hip-Hop, Hit List, 80s, 90s, Country and Rock. Their customers can also access “Music Choice Today” for daily video clips, including artist interviews and performances produced at the Music Choice studios, and “Music Choice News” for music news and artist gossip on their cell phones.

MTV/MTV2 On Demand – The most recognizable channel in the world now has their content available on demand. Shows like TRL, Headbanger’s Ball, Cribs, and others could be viewed 24/7.

FUSE on Demand – This on demand service, owned by Rainbow Media (FUSE TV), airs EPK’s, interviews, videos, and live performances. They are currently available in 7.5 million homes on Comcast and Cablevision digital cable systems.